On February 1st, 2004 the New England Patriots eked out a 3-point win over the Carolina Panthers. It was an excellent game, though somewhat overshadowed by Janet Jackson’s “wardrobe malfunction” during the halftime show. For me all of those factors faded into the background of what I considered the most exciting (and frustrating) element of Super Bowl XXXVIII.
This was the moment the world discovered the Ford GT. Yes, it was shown at the Detroit Auto Show 2 years earlier as a concept. And yes, plenty of magazines and websites had published stories of its ongoing development. Heck, I’d already written two well-received stories on the Ford GT myself. But Super Bowl commercials are not random auto show debuts or car buff articles. Super Bowl commercials remain the one place where much of our distracted Western Civilization stops what they’re doing and pays attention.