Few cars posses a style that can hold up over a single decade, let alone multiple decades. One of those cars is the Porsche 911. The 911 has certainly evolved since its introduction in 1963, but the sports car’s basic profile and proportions remain unchanged after more than 50 years. I’d argue that at this point Porsche can’t change the 911 without risking a massive revolt from the car’s dedicated fanbase.
I’d make the same argument about the Dodge Challenger. Unlike the Porsche 911, the Dodge Challenger doesn’t have 5 decades of uninterrupted production. Dodge’s muscle car was only in production for 5 years before it vanished for 35 years (and no, the Mitsubishi “Challenger” from the 1980s doesn’t count…).
Yet Dodge was smart enough to bring its iconic Challenger back in 2008 with the exact same style and proportions the original offered. The Challenger has been a growing sales success, passing the Chevrolet Camaro years ago and now rivaling Ford’s original Pony Car for the U.S. sports coupe sales lead.
But this puts a lot of pressure on Dodge regarding the Challenger’s imminent redesign. The car will soon switch platforms, going from the Mercedes-Benz-based LX platform to an Alfa Romeo-based platform. Having a more advanced (and lighter!) chassis will be a welcome change, but those classic Dodge Challenger proportions better not get lost in the process…